Lamb's Conduit Street Summer Party!
After a few weeks of unpredictable summer weather, we were very relieved to see sun and blue skies on Saturday morning for our first Destination Marketing event!
Lamb's Conduit Street and Rugby Street lie in the heart of Bloomsbury and is home to a wide variety of designer brands and independent retailers such as Aesop, Maggie Owen, and La Fromagerie. Sitting alongside specialist coffee shops, award winning restaurants, boutique homewares and contemporary fashion stores.
This year’s summer street party brought together the traders from both Lamb's Conduit Street and Rugby Street. Visitors enjoyed a unique shopping experience with live music, family entertainment and plenty of delicious foods and refreshing drinks, all in one of London’s hidden gems for shopping, food and fine things.
Tandem was appointed in February this year to deliver the Destination Marketing of the street, we took over the social media accounts and full management of the events schedule.
Bloomsbury is an area that people are drawn to for a variety of reasons - the literary history, the melting pot community feel and the independence of the traders. We chose to build on this at the summer street party, whilst introducing a brand presence.
By producing branded tote bags, this would allow for post event promotion of the destination, whilst also raising money for Coram's Fields, a local charity for children and young people that sits at the bottom of the street.
Without a website to direct visitors to, we arranged for tube station advertising at Holborn, Chancery Lane and Russell Square stations, and ran an Instagram campaign to maximise awareness of the event.
Not only was the street party successful in providing an enjoyable experience for new visitors, local residents and regular customers, traders saw an increase in footfall, dwell time and sales made on the day.
It may be nervous times in the retail environment at the moment, but by creating an engaging destination along with the support of local communities and small businesses, our local high-streets can continue to thrive.
The next Lamb's Conduit Street event will take place in December, with Christmas event planning already underway!
If you have any questions on how we can assist by introducing Destination Marketing to your sites or schemes, please email email@example.com